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Company Promotion Services Site Web Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne, Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you’ ll need to know to measure your online business strategy, including: Types of Web metrics tools, services, techniques, and standards for Web measurementWays to fully integrate Web metrics with the customer experienceDetails on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, and white papers.
Semantic Web by Michael C. Daconta, A strategic guide to the revolutionary framework that will change the way you do business Imagine if you could teach your computer to make decisions that lead to faster B2B trading implementations, more effective customer management, and seamless data warehousing. Now, your imagination can be turned into reality. This authoritative book explores the Semantic Web, a revolutionary new framework for creating intelligent software applications that automate the processes of reasoning and decision-making. The Semantic Web first shows you how to vastly improve knowledge management in your company using Semantic Web technologies. You’ ll then gain a clear understanding of the building blocks of these technologies, including XML, Web services, and the Resource Description Framework (RDF). Along the way, you’ ll be taken through the process of building the Semantic Web at your company in order to achieve a significant return on investment. This informative guide arms you with the strategies you’ ll need to know in order to start creating a host of robust new business applications. Written by leading experts in the field, it: Explains how businesses can leverage the Semantic Web for competitive advantageCovers all aspects of current Web services, RDF, and XML-related technologies including the emerging Web ontology language (OWL)Examines taxonomies and describes how they are implemented using illustrative examplesDiscusses how to attain semantic interoperability using ontologiesDescribes how to design a knowledge-centric organization The companion Web site contains source code for all listings in the book, a code appendix, and links to related sites.
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